Assess activism vulnerabilities, identify potential areas of attack, and develop proactive strategies to mitigate risks and strengthen defenses

Develop "break-the-glass" plan and playbook covering first 48-hour actions, responses, communications sequencing, and advisor coordination

Evaluate ownership and investor behavior to identify activists and shareholders likely to align with activist campaigns

Design and implement shareholder engagement strategy to proactively own the narrative and build relationships with proxy voting teams

Develop engagement materials including investor presentations, talking points and Q&A to best position the company with investors and proxy advisors

Develop clear value-creation and governance messaging to pre-empt potential activist critiques

Deconstruct the activist's arguments and develop data-driven rebuttals addressing strategy, capital allocation, governance, and performance

Deliver real-time advice in live shareholder activism scenarios, covering defense strategies, tactical actions, and response plans

Develop ALL fight materials including investor presentations, fight decks, fight letters, press releases, talking points and Q&A to best position the company with investors, proxy advisors, and the market

Develop targeted outreach plan to key shareholders, ISS, and Glass Lewis to frame the company's narrative, address concerns, and secure supportnt prep sessions providing insight on a shareholder-by- shareholder basis

Respond to public letters and activist presentations with effective counterarguments to the activist's claims and thesis

Collaborate with internal teams, management, the Board, as well as outside counsel and advisors to create a unified and coordinated approach